Vue to Upgrade Over 1000 Screens with Barco Laser Projection by 2029

Vue, one of Europe’s leading cinema chains, has announced a partnership with Barco to install over 1,000 Series 4 laser projectors across its cinemas by 2029. This deal will span all eight countries where Vue operates, with the UK, Germany, and Denmark being the first to receive upgrades. The move follows a similar agreement between Barco and Regal Cineworld. Laser projection offers significantly improved brightness, color richness, and clarity compared to traditional Xenon-based digital projectors, ensuring a better and more consistent viewing experience. Vue Southport in England has already been upgraded, with more locations to follow. Barco’s Series 4 projectors come in various models, including 4K options, allowing cinemas to choose the best fit for their screening rooms. While this deal does not include Barco’s cutting-edge HDR projectors, it marks a major step towards enhancing the mainstream moviegoing experience in Europe. Vue’s EVP of Barco Cinema, Gerwin Damberg, emphasized the commitment to bringing next-generation projection technology to audiences, promising higher image brightness and a wider color gamut. Although Vue does not heavily invest in premium formats like IMAX or Dolby Atmos, this upgrade ensures that standard screenings will benefit from significantly improved image quality.