Petition urges Producers Guild to reconsider Blake Lively’s producer credit on ‘It Ends With Us’
An online petition calling on the Producers Guild of America (PGA) to reconsider Blake Lively’s producer credit on the film It Ends With Us has gained notable traction in recent days. Hosted on Change.org, the petition began drawing increased attention after a U.S. judge unsealed court documents related to an ongoing legal dispute between Lively and actor-director Justin Baldoni. These filings reportedly included private text messages involving Lively, Taylor Swift, and Baldoni, which some observers believe have intensified public scrutiny around the film’s production credits.
According to the article, the petition initially had around 1,900 signatures but has since grown to more than 3,300, with hundreds of new supporters signing on over a short period. The petition specifically calls for the rescinding of Lively’s “Produced By” credit, an official designation overseen by the PGA that can influence industry prestige, professional recognition, and eligibility for major awards such as the Oscars and Golden Globes.
Supporters of the petition argue that Justin Baldoni was the primary creative and driving force behind the project. They cite his role in securing the rights to adapt the source material, overseeing development, and guiding the film through its production stages. The petition claims that granting Lively a producer credit unfairly diminishes Baldoni’s contributions and reflects a broader industry problem in which influence and celebrity status outweigh actual labor and leadership.
The petition also references internal communications suggesting that a letter connected to the producer credit may have been written under pressure, though these claims remain part of an unresolved legal and professional dispute. Framing the issue as one of fairness and integrity, the petition urges the PGA to intervene, reassess its criteria, and revoke the credit if it does not meet established standards.
Beyond the specific case, the petition appeals to wider industry values, arguing that producer credits should accurately reflect genuine contributions. Supporters say the controversy is about preserving the meaning of professional recognition in filmmaking, rather than targeting a single individual, and they call on industry bodies to uphold transparency and merit-based acknowledgment.