Alice Faye: Iconic Portraits of the Hollywood Star in the 1930s

Alice Faye, born Alice Jeanne Leppert on May 5, 1915, was a major Hollywood musical star and singer known as the ‘Queen of Fox’ at 20th Century-Fox during the 1930s. She transitioned from Broadway chorus girl and radio performer to one of the era’s top box-office stars, appearing in films such as George White’s Scandals (1934), On the Avenue (1937), Alexander’s Ragtime Band (1938), and In Old Chicago (1938). Her career breakthrough came in 1934 when she replaced Lillian Harvey in George White’s Scandals, performing alongside Rudy Vallée. Under the mentorship of studio head Darryl F. Zanuck, Faye’s image evolved from a brassy, platinum blonde showgirl to a softer, wholesome, and glamorous ‘girl next door’ ideal, perfect for Technicolor musicals and romantic roles. Known for her warm contralto singing voice, charming personality, and consistent box-office success, she introduced many hit songs and became a top-10 draw by the late 1930s. Early Hollywood styling gave her a platinum look with thin eyebrows and bold makeup, but Zanuck later opted for a more natural, elegant appearance, with soft waves, radiant skin, and polished 1930s fashion. Vintage portraits from this period highlight Faye’s classic Golden Age beauty and enduring appeal, making her one of the most memorable stars of the decade.