Marvel’s Thunderbolts* Earns $272.2 Million Worldwide Amid Strategic Rebranding to New Avengers

Marvel Studios’ Thunderbolts*, which has recently been rebranded as ‘The New Avengers’, has achieved $272.2 million globally at the box office following a strong second weekend. The movie, led by Florence Pugh, earned $33.1 million in the U.S. and $34 million internationally over the weekend, reflecting a -44% drop from its opening—a better hold than several past MCU entries like Guardians of the Galaxy Vol. 2 and Captain America: Brave New World. The domestic earnings stand at $128.5 million, with international takings at $143.7 million. Marvel and Disney are banking on continued audience interest to justify the combined $280 million production and marketing costs. With Phase 6 of the MCU approaching, including the release of The Fantastic Four: First Steps in July, Thunderbolts* is expected to play a pivotal role. The studio has amplified its promotional efforts by renaming the film and even bringing its fictional conflicts into real-world marketing. Despite a modest $76 million opening, Thunderbolts* has been well received critically, earning a 7/10 from IGN, and is seen as a positive step in Marvel’s new quality-over-quantity strategy. Disney hopes that strong word-of-mouth will keep the momentum going, especially after other recent MCU films underperformed.