Riz Ahmed Explores Race and Identity in His New Comedy Series Bait

Riz Ahmed’s new comedy series, Bait, centres on Shah Latif, a British-Asian actor who finds himself considered for the role of James Bond. The show cleverly examines issues of racial representation, British identity, and ambition, while delivering humour, surreal scenarios, and family dynamics. Through Shah’s interactions with his outspoken ex-girlfriend, Yasmin, and his teasing family, the series navigates both societal and cultural commentary, balancing satire with warmth. Bait also features a strong ensemble of young British-Asian actors, including Guz Khan and Nabhaan Rizwan, and makes playful nods to Bollywood and popular culture. Ahmed himself delivers a compelling performance, blending emotional depth with comedic timing. The show includes clever visual elements, such as steganography in the title sequence, and references Ahmed’s previous work with Jesse Armstrong and Chris Morris. Overall, Bait is both a thoughtful exploration of race and a genuinely entertaining comedy, highlighting Ahmed’s versatility and creativity.