EFD Studios Appoints New CEO to Drive Expansion and Industry Growth

EFD Studios, Latin America’s largest film equipment rental company, has appointed José Miguel Álvarez Ibargüengoitia as CEO of its Mexican operations. This move is part of the company’s expansion strategy under Group President Georgina Terán and global director general Nacho Carballo. The appointment comes amid efforts to leverage Mexico’s new transferable tax credit for film productions, which includes post-production incentives. Carballo emphasized the need to consolidate operations in key markets like Spain, Mexico, Colombia, and the U.S., while expanding internationally. Álvarez Ibargüengoitia, a respected figure in Mexico’s film industry, will oversee advanced tech services for major projects, including Netflix’s ‘Pedro Páramo.’ The company plans to enhance training programs for technicians and create consultancy services to help producers navigate the tax credit system. Carballo highlighted the importance of Spanish-language cinema, noting the potential for Hispano-American talent and stories. This development reflects broader industry growth in Mexico, supported by state funding and international co-production opportunities.