Brembo’s Role in F1 Movie: A Look at the Brand’s Connection to Formula 1 Racing

Brembo, the Italian manufacturer known for its high-performance braking systems, has become synonymous with Formula 1 racing teams. All current F1 teams rely on Brembo’s advanced brake technology, so it’s fitting that Brembo is also featured prominently in the upcoming F1 movie produced by Apple Original Films. The film, starring Brad Pitt and others, portrays a fictional F1 team, APXGP, which is equipped with custom Brembo braking systems designed specifically for the movie car. Brembo engineers applied the same rigorous techniques used in real-world racing, considering factors like weight distribution and tire grip to optimize the braking system for cinematic use. This collaboration is more than just product placement—it’s an opportunity for Brembo to connect with a younger audience, particularly those influenced by the popularity of Formula 1 through shows like *Formula 1: Drive to Survive*. Brembo’s Chief Marketing Officer, Mauro Piccoli, explains that the brand aims to create lasting brand recognition, making sure that when people think about performance cars and motorcycles, they think of Brembo. The film’s high-speed scenes, featuring over 4G of deceleration, showcase Brembo’s performance capabilities in action, reinforcing the brand’s reputation for precision and power. The F1 movie is set to release in North America on June 27, 2025, further solidifying Brembo’s presence in the world of motorsports and beyond.