Jo Jung Suk Tops the August Movie Star Brand Reputation Rankings

The Korean Business Research Institute has released the brand reputation rankings for movie stars in August 2025. The rankings were determined based on data collected between July 19 and August 19, analyzing factors like consumer participation, media coverage, and community awareness. Jo Jung Suk, who starred in the box office hit ‘My Daughter Is a Zombie,’ claimed the top spot with a brand reputation index of 4,552,801. His name was closely associated with terms like ‘box office’ and ‘king of hits,’ reflecting his popularity. Lee Byung Hun held second place with an index of 4,090,567, while Lee Jin Uk climbed to third with 3,399,641. Kim Nam Gil rose to fourth with 3,157,033, and Lee Jun Hyuk rounded out the top five with a score of 3,088,321. The list highlights the strong performance of these stars in both domestic and international media, as well as their widespread recognition among fans. Other notable stars in the top 10 include Kim Hye Soo, Cho Yi Hyun, and Lee Dong Wook. This month’s rankings show how well these actors are maintaining their public image and brand value in an increasingly competitive entertainment industry.